VISIT JEONJU

Discover the unique and charming traditional Korean culture!

Jeonju Fashion

K-fashion

Jeonju, K-Fashion Made with Hanji and Hanbok

A special way to make your trip to Jeonju unforgettable! That is the hanbok experience in Hanok Village. In Hanok Village, you can often see both domestic and international tourists dressed in beautifully patterned and colorful hanbok, some elegantly wearing a gat or styling their hair with a traditional ribbon. Regardless of rain or snow, passionate travelers stroll through the alleys, capturing memorable moments, creating a unique atmosphere where tradition and modernity blend harmoniously. This picturesque scene is something rarely found in other tourist destinations. Hanbok has now become a culture that makes tourism more enjoyable, rather than just a costume worn on special occasions. There are many options to choose from, including traditional hanbok, modernized hanbok, and themed hanbok with various designs. Recently, with the rise of the newtro (retro) trend, many travelers are also seen wearing clothing from the Gyeongseong era or school uniforms from the 1970s and 80s, in addition to hanbok. If families, friends, couples, or groups visit Hanok Village, it would be a great idea to experience wearing hanbok at least once.

Hanbok Experience

Jeonju is a city where tradition and modernity coexist in harmony. Walking through the alleys of Hanok Village while wearing a hanbok, a symbol of tradition, and taking photos is a special experience that feels like traveling back in time. You can fully experience the beauty of Jeonju. Additionally, at the Jeonju Hanji Culture Festival, costumes made of hanji adorn the runway, showcasing a unique fashion culture that transcends tradition and modernity. Jeonju hanji is a traditional Korean paper with a history of a thousand years, and its excellent quality is recognized worldwide. Such fashion shows play an important role in promoting Korean traditional culture to the world and widely disseminating the value of hanji. Furthermore, accessories and fashion items with both traditional and modern designs exude their own special charm.

Go to the Hanbok rental place

Hanji Fashion Show

The Jeonju Hanji Culture Festival (Jeonju International Hanji Industry Fair) is an annual event held to promote the excellence and cultural value of Jeonju Hanji. The Hanji Fashion Show within the festival reinterprets the unique and beautiful characteristics of Hanji from a modern perspective, allowing for a renewed recognition of its cultural value. This festival provides a valuable opportunity for tourists visiting Jeonju to experience the beauty of Korean traditional culture from a contemporary viewpoint. Hanji possesses not only functional qualities but also exceptional aesthetic appeal. The harmony of its unique texture and subtle colors in the Hanji Fashion Show captivates the audience, evoking admiration. Especially for foreign tourists, it serves as a great opportunity to directly experience the beauty of Korean traditional culture and to enhance their understanding and interest in K-fashion.

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Traditional Crafts

Fashion items inspired by the natural landscapes and cultural heritage of Jeonju are also a must-see. The 'Jeonju Crafts Exhibition Hall' located on Taejo-ro, the main street of Jeonju Hanok Village, consists of various facilities where visitors can experience craft culture in different ways, including an experience center for hands-on craft activities, an exhibition hall showcasing traditional and modern crafts, a sales hall featuring excellent crafts from across the country, and a gallery displaying intangible heritage works. At the "Gongjakbuin’s Crafted Works" workshop, located in the Korea Traditional Culture Center, visitors can admire various traditional knotting artworks and even participate in making their own bracelets or norigae (traditional ornaments). In addition, there are many unique workshops throughout Jeonju, such as in Jeonju Hanok Village and Seohak-dong Art Village, where visitors can purchase or create various crafts and small items.

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