From morning to late at night,
The hottest place to be—Shinshigaji!
From a traveler’s perspective, Jeonju’s New Downtown(Shinshigaji) offers a captivating contrast to the serene beauty of Jeonju Hanok Village, showcasing a vibrant and modern side of the city where tradition and contemporary life blend seamlessly. While Shinshigaji symbolizes Jeonju’s urban development, it retains the city’s unique charm, creating a dynamic atmosphere unlike any other. Centered around the Jeonbuk Provincial Office, a diverse commercial district has formed, making it worthy of being called 'the Gangnam of Jeonju' For travelers who have enjoyed the tranquil hanoks and various traditional shops, the vibrant streets offer a different side of Jeonju.
The streets of the new city are filled with stylish cafes and trendy restaurants, making it a perfect place to experience Jeonju's culinary culture. Enjoying a fragrant cup of coffee in cafes that blend sophisticated interiors with Jeonju's warm hospitality, or tasting dishes that fuse tradition and modernity in restaurants run by young chefs, is a special experience. The diverse food culture and chic shopping spaces present travelers with another side of Jeonju. Especially at night, the new city area comes alive under dazzling lights. Unlike the quiet hanok village, the streets of the new city buzz with people until late at night, and various cultural events take place. Walking through the bustling streets, Jeonju's modern and sophisticated side becomes even more apparent.
Newly Emerging New District as the Provincial Government's Location
The history of Jeonju’s New Downtown(Shinshigaji) is closely tied to the city's urban development. In the mid-1980s, the construction of Baekje-ro, a major road stretching across Jeonju to Jeonju Station, laid the foundation for urban expansion. Around this time, new residential areas and commercial spaces began to emerge along the large and small roads that were created to expand the city's framework. By the 1990s, Jeonju faced the need to expand beyond its old city center, leading to the full-scale development of Shinshigaji. Once a landscape of farmland and open fields, the area rapidly transformed into a commercial, residential, and cultural hub under the wave of urbanization. The development of Shinshigaji accelerated from the late 1990s to the early 2000s, giving rise to a modern urban landscape distinct from Jeonju’s traditional atmosphere. The area was designed with wide roads, commercial complexes, apartment complexes, and educational institutions, fostering rapid growth. This development allowed Jeonju to evolve into a multi-faceted city, balancing the historical value of its old town with modern infrastructure. Today, Shinshigaji serves as Jeonju’s economic and commercial center, hosting a wide range of cultural and business activities, making it one of the city's most vital and dynamic spaces.
A Place Full of Attractions from Morning to Evening
Jeonju’s New Downtown(Shinshigaji) is a perfect all-day travel destination, offering visitors a well-rounded itinerary from morning to night. Start your morning with a stylish brunch. Shinshigaji is home to many chic brunch cafés and buffets, where you can enjoy a relaxing and flavorful morning. Popular spots like 'Acacia', 'Lazyke Habitat', and 'Brown Odeli' provide a cozy and elegant atmosphere, making them ideal for a leisurely breakfast. In the afternoon, you can indulge in shopping and cultural experiences. The new city area is filled with trendy fashion and lifestyle shops, making it fun to discover unique items from Jeonju. Additionally, places like the 'Nouveau Back Art Museum', which is great for quietly enjoying art, the terrarium one-day class workshop 'Cocora Foret' with a small forest, and the screen sports theme park 'Legend Heroes' provide small joys and healing for modern people weary from daily life. In the evening, enjoy the vibrant nightlife while admiring the city's dazzling night view. The streets of the new city area become even more lively and bright at night. There are various restaurants offering delicious food, including Korean BBQ specialty shops, pubs, wine bars, and a variety of cuisines such as Western, Chinese, Japanese, and Vietnamese, allowing you to enjoy a tasty dinner and relieve the fatigue of your travels.
The Ultimate Hotspot for Nightlife Lovers in Jeonju
After the sun sets, the vibrant face of the new city reveals itself, different from the daytime. You can enjoy the beautiful night view with dazzling lights in the main streets and squares, and take a stroll through the lively streets filled with people, soaking in the urban atmosphere. Can a simple drinking culture be absent from such a trip? Shinshigaji is home to a variety of bars, pubs, and cafés, where both travelers and locals can enjoy the lively evening atmosphere together. The cocktail bar 'Jér' has a great ambiance with good music, and as soon as you enter, the various liquor displays and emotional interior decorations catch your eye. The bar counter seating allows guests to watch the bartenders craft their drinks, offering a delightful sensory experience for both the eyes and the palate. Additionally, the izakaya 'Halla', known for its delicious yakitori, may look like just a small pub as you pass by, but once you enter, you feel as if you've stepped into Japan with its distinct Japanese atmosphere. Under the dim lighting, yakitori is grilled, and with reasonable prices, you can enjoy a variety of dishes. Experience the cozy and warm atmosphere unique to izakayas and feel the charm of the new city's night.